Elevating the work—and the way it gets done.

Hi, I’m Katie. I’m a Creative Director with nearly 20 years of experience across agency and in-house teams. My creative focus is on elevating both the work itself and how teams get there—by creating the right conditions for strong ideas and making sure those ideas connect clearly with the audiences we’re trying to reach.

I’m known for combining strong creative instincts with structure—aligning vision, execution, and systems so work can scale without losing clarity, consistency, or intent.

This includes rolling out and leading adoption of AI-powered content and design tools across creative teams, building workflows that improve speed and consistency while maintaining quality. My background spans agency, in-house, and global enterprise environments, with increasing scope across brand leadership, team development, and creative systems.

Skills & Expertise

Content Strategy & Execution

  • Content Strategy Across the Buyer Journey

  • Integrated Campaign Execution

  • Cross-Channel Storytelling (Web, Email, Sales, Events)

  • AI-Powered Content Development and Optimization

Systems, Scale & Collaboration

  • Creative Systems, Templates, and Governance

  • Cross-Functional Collaboration

  • Stakeholder Communication and Executive Alignment

  • Scalable Creative Operations and Process Design

Creative Leadership & Direction

  • Creative Direction for Brand, Campaigns, and Go-To-Market Initiatives

  • Leadership and Development of Design and Copywriting Teams

  • Art Direction and Visual Concepting

  • Vendor, Agency, and Contractor Leadership

Brand Strategy & Messaging

  • Brand Development, Positioning, and Messaging

  • Narrative and Thought Leadership Development

  • Copywriting, Editing, and Content Quality Standards

  • Compliance- and Regulation-Aware Communication

See My Work

How I lead CREATIVE TEAMS

Empathy + Intention—balancing clear direction with space for creative thinking.

My goal is to build teams that feel supported, aligned, and confident in their work, even in complex and fast-moving environments.

  • Clarity builds confidence. Clear direction enables better creative decisions.

  • People first, always. Strong teams are built on trust, empathy, and honest feedback.

  • Design for scale. Systems, templates, and governance make great work sustainable.

  • Collaboration over silos. The best outcomes happen when teams move together.

If you’re looking for a creative leader who can elevate the work and the way it gets done, I’d love to connect.

Let's Talk